LEADS AVE
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A spray tanning brand with four studios in the Midwest and a plan to open in new cities. One pixel on its website now serves two different customers: locals for the studios, and franchise buyers in other markets. Numbers are from its dashboard on October 5, 2026, nine days after the pixel went on.
An estimate, not a result. It is the daily average of the first nine days carried for 182 days and rounded down, and it assumes the website’s traffic holds. A visitor who returns is named once, so the real count is likely to run lower.
The owner has no technical background. Her website told her how many people visited. It could not tell her which of them lived ten minutes from a studio, and which lived three hundred miles away with the means to open one.
The dashboard splits every named visitor by where they live. Inside 25 miles of a studio, they are a client to win. Outside every studio's trade area, with the means to invest, they are a franchise prospect.
90named visitors live within 25 miles of a studio. Clients to win.
122live outside every studio's trade area. 39 of them have the means to open one.
Estimated net worth above $500K, household income above $250K. Before the pixel, one anonymous visit that left nothing behind.
Estimated net worth above $500K. Went to the Membership page, which is where you look to see how the business makes money.
Estimated net worth of $250K to $500K. Arrived from Instagram, so the brand's social content is reaching past its studios.
Anyone who reaches the Licensing page is flagged at the top of the list with the time of each visit. Nobody has reached it yet.
122 out-of-market visitors, 39 of them with the means, and not one reached the page that sells the opportunity. The next step is making that page easier to find. The pixel did not just produce prospects. It showed where the website was losing them.
Of the named visitors, 112 came directly and 93 from Google. Instagram and Facebook together produced 6 in nine days. Membership and Services are the inside pages people read most. Those are concrete things to act on.
Identified Thu 7:03 PM • read Membership
A target city • 310 mi from the nearest studio
A sample franchise-prospect card. The person is invented; the fields are the ones on the client's dashboard. The owner sets the trade-area radius and the net worth and income thresholds herself, with sliders.
This client is nine days in. No revenue, appointments or signed locations are tied to these leads, and no email or ad campaign has gone out to the lists.
They are modeled ranges, not verified financials. A wealthy visitor to a tanning site is a prospect to contact, not a confirmed franchise inquiry.
They have not been checked against the brand's own client records yet. Connecting its booking system would allow that. Staff and owner visits are kept out of the counts.
Every conversation with us starts with the pixel. Tell us what you sell and where you want to grow.
See who's on your website